Robbys Life

I am currently working on linking strategies for clients in the real estate industry. I’ve been involved in SEO and internet marketing for a little while (couple of years) and was taught by people that pay attention to detail. I just want to share with you people one of the best articles I’ve read to date on how to deal with linking in all of it’s aspects.

• linking strategies

There are a few guidelines that absolutely have to be followed in order to maintain the validity of building inbound links to your site, below this should be just the basics to follow for all your inbound link strategies. First let’s list what isn’t effective for starters

• Reciprical linking is not as effective as it used to be
• inbound links from low PR sites
• inbound links from non relevant sites (a car parts website linking to a real estate website, unless its in the same area)
• using the same anchor text from every site (Reno Real Estate, Reno Realtor, Reno Listing Agent) Make sure to stagger then, since it is useful to rank for all keywords.
• Meta tags are not a magical solution
• Meta tags are not a magical solution
• Meta tags are not a magical solution (they won’t get you ranking, but they must be done right in order to have the pages indexed properly and none of them omitted from the SERPs)

Follow that list loosely for things not to do, now good ideas on what you should be working on with any good linking campaign

• Contact related sites ranking for key phrases (area specific) offer a page of content keeping the internal link structure as you place it
• Contact sites ranking for your key phrases that are non competitive
• Use article submission sites to generate inbound links
• Use some web directories (make sure they have a decent PR rank)
• Have patience it takes time and phone calls to site owners in order to develop a relationship with them

Following these guidelines should help in your efforts to maintain the credibility of the inbound links coming to your site. I’m in the process of creating linking packages for a web design company that primarily targets real estate agents for clients. I am running the sales of our marketing efforts, and managing all the linking campaign personally.Linking (to me) truly seems to be a process that absolutely requires the utmost attention to detail in order to be done right. The link I posted to the article gives the best advice I’ve seen online regarding this, pay close attention to detail. I have a tendency to skip steps when doing things, probably due to the good ole ADD tendencies that I have.

Just to ad to the validity of what inbound links can do you should search the greatest living American on Google to see the results of the most recent public google bombing attempt to rock the Colbert website. Read more about the efforts and results (here) it’s the grassroot efforts like this that keep the SEO industry so punk rock.

Technorati Tags: Link building, Linking, SEO, Search engine optimization, Google bombing

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