The 12 Steps of Redemption For SEO

SEO/SEM, Funnies | 3 Comments

Google checkpointIt has come to my attention that google being the god that they are on the internet have a very similar role to play in the life of a website that closely rivals the higher power of someone in A.A.. It reminds me of the book 1984, where big brother seems to have all the control over what we do. Nothing to do but bow down and make sure your sites are relevant and fit the guidelines of what they find as a relevant search result. Serve the engine, give up your first born site.

Read below and let me know what you think, does it make sense to you?

  1. We admitted we were powerless over Google–that our sites had become unmanageable.
  2. Came to believe that a Power greater than Google could restore us to rankings.
  3. Made a decision to turn our will and our lives over to the care of Google as we understood Him.
  4. Made a searching and fearless moral inventory of our Google sitemaps.
  5. Admitted to Google, to ourselves and to another SEO-er the exact nature of our wrongs.
  6. Were entirely ready to have Google remove all these defects of character from the SERPs.
  7. Humbly asked Him to remove our shortcomings.
  8. Made a list of all other sites we had outranked, and became willing to make amends to them all.
  9. Made direct amends to such sites wherever possible, except when to do so would injure them or others.
  10. Continued to take website inventory and when we were wrong promptly admitted it.
  11. Sought through prayer (links) and meditation (content) to improve our conscious contact with Google, as we understood Him, praying only for knowledge of His will for our sites and the power to carry that out.
  12. Having had a spiritual awakening as the result of these steps, we tried to carry this message to other sites, and to practice these principles in all our content and links.

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Link building

SEO/SEM | 2 Comments

I am currently working on linking strategies for clients in the real estate industry. I’ve been involved in SEO and internet marketing for a little while (couple of years) and was taught by people that pay attention to detail. I just want to share with you people one of the best articles I’ve read to date on how to deal with linking in all of it’s aspects.

There are a few guidelines that absolutely have to be followed in order to maintain the validity of building inbound links to your site, below this should be just the basics to follow for all your inbound link strategies. First let’s list what isn’t effective for starters

  • Reciprical linking is not as effective as it used to be
  • inbound links from low PR sites
  • inbound links from non relevant sites (a car parts website linking to a real estate website, unless its in the same area)
  • using the same anchor text from every site (Reno Real Estate, Reno Realtor, Reno Listing Agent) Make sure to stagger then, since it is useful to rank for all keywords.
  • Meta tags are not a magical solution
  • Meta tags are not a magical solution
  • Meta tags are not a magical solution (they won’t get you ranking, but they must be done right in order to have the pages indexed properly and none of them omitted from the SERPs)

Follow that list loosely for things not to do, now good ideas on what you should be working on with any good linking campaign

  • Contact related sites ranking for key phrases (area specific) offer a page of content keeping the internal link structure as you place it
  • Contact sites ranking for your key phrases that are non competitive
  • Use article submission sites to generate inbound links
  • Use some web directories (make sure they have a decent PR rank)
  • Have patience it takes time and phone calls to site owners in order to develop a relationship with them

Following these guidelines should help in your efforts to maintain the credibility of the inbound links coming to your site. I’m in the process of creating linking packages for a web design company that primarily targets real estate agents for clients. I am running the sales of our marketing efforts, and links.gifmanaging all the linking campaign personally.Linking (to me) truly seems to be a process that absolutely requires the utmost attention to detail in order to be done right. The link I posted to the article gives the best advice I’ve seen online regarding this, pay close attention to detail. I have a tendency to skip steps when doing things, probably due to the good ole ADD tendencies that I have.

Just to ad to the validity of what inbound links can do you should search the greatest living American on Google to see the results of the most recent public google bombing attempt to rock the Colbert website. Read more about the efforts and results (here) it’s the grassroot efforts like this that keep the SEO industry so punk rock.

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